SEO Services

Buy SEO Services For Small Businesses

Want to buy SEO services for your small business and gain traffic? It can be difficult for small businesses to know how to get started with SEO. There are so many SEO services and options available, that it’s difficult to know what will work best for your company.

Could a small business SEO campaign be right for you? What kind of results can you expect? These are just some of the questions that may be running through your mind as you consider how to buy search engine optimization services and what they can do for your business. The best options for small businesses can help you get free traffic to your website. Couldn’t you do with a little more traffic?

How many hours of traffic do you currently get to your website? We can help you increase this with our SEO services for small businesses. The amount of traffic you will receive will be dependent on how many hours of work we put in. If you want to see results continue to grow, you have to commit to having us do more work.

If we only have one student working on your project for a few hours each week, you may not see the kinds of results you’re hoping for. But with a team of students working multiple hours per week, we can get you on the right track.

While we cannot predict the exact results, we do use two tools to give us an idea of how much an SEO service provider will improve your traffic. These are the SEO Opportunity Analysis and the Pilot Test.

The SEO Opportunity Analysis

Wondering if SEO campaigns are worth your time and money?

You’re not alone. A lot of business owners are unsure if SEO is the right investment for their company. That’s why we’ve created this free opportunity analysis – to help you understand the potential benefits of SEO for your business.

We have an “OA” analytical tool that is used to measure how much free traffic is available, and it also provides the amount of expected difficulty. Some industries will have a good opportunity but may have competitors with deep pockets. The latter will cause a high amount of difficulty, even though the opportunity is good.

In such a scenario, it can take a lot longer to get the required results. With these types of results, we would recommend waiting 6 to 12 months, after which we could revisit the environment and see if anything has changed in your favor.

If the analysis proves the opportunity is good and there is limited competition, we go on to the next step – The Pilot Test

The Pilot Test

Below result from previous campaigns executed by our students:

How Long Does it Take to Get Results When You Use Our SEO Services?

Depending on where you are starting, you may still not be on page 1 of SERPs (search engine result pages), however, your rank reports should show position gains.

For example, if you started in position 56 on one of the search engines, in 4-6 months you could be in position 46 or even 36. In the website results below, our student SEO specialists had been working for six months.

How Much Does SEO Cost?

There are two categories of SEO work:

One-Time Work

This includes tasks such as optimizing the site for load speed, optimizing the meta tags on the website, and building out your strategic approach, including tasks such as the assignment of specific, high-value keywords or search terms to individual pages of your website which you hope those pages will rank for. The time to complete all the necessary one-time SEO tasks usually ranges from one to two weeks of work. The final number depends a lot on how much work has previously been done.

Most SEO work that we perform is at the rate of $42.22 per hour, and by doing the math, you can come up with a budget of $800.00 to $1500.00 to complete the one-time tasks. This work can be spread over several weeks or even several months, ensuring that a business can afford the work, while at the same time ensuring that the work is not neglected simply due to cost.

All businesses should complete the one-time tasks, even if there is no ongoing campaign because the one-time tasks alone can result in rank improvements. After the strategy is in place, any new pages that are created can usually follow the general development pattern of pages that were previously optimized.

Ongoing Work

This includes the development of additional content (i.e. blog articles) and creating back-links. Ongoing work is essential for rankings to consistently improve. A new business needs at least 1-2 days per week (8-16 hours). A larger business with a national market and lots of competition should expect to invest much more in search engine marketing.

Ongoing work will allow you to cover most if not all needed SEO services to increase your online visibility from content marketing to technical SEO, link building, and local SEO.

What Is SEO?

If you own a business or are in the process of starting one, then you’ve likely heard the term “SEO” thrown around. But what does SEO actually mean? And more importantly, how can SEO helps your business?

SEO stands for search engine optimization, a marketing campaign with the objective of causing a website to show up in search engine results. The result is more qualified prospects for the website, without spending money on advertising.

Defining SEO as we do above, keeps you focused on the goal, rather than on the process. The goal of SEO is free traffic. And not just any traffic, but qualified prospects who have an intention to buy.

The higher you rank, the more free clicks you get.

‘Ranking’ is the position in which you appear in search results on Google and other search engines. If your website shows up in position #2, that means you rank #2. The higher you rank, the more visibility you have, and the more clicks you get.

The image below illustrates why it is so important to be near the top of search results. As you can see, the higher your rank, the greater the opportunity for more traffic to your website.

What Type of Work Is Involved When Buying Search Engine Optimization Services?

You’ll see an increase in traffic and conversions as soon as our team starts working on your website. We have experts in building links, SEO audits, and writers who can produce quality content for your business website and/or business listings.

Plus, our transparent reporting will show you how your website is performing every step of the way. So what are you waiting for? Contact us today to get started!

Step 1 – Keyword Research

What keywords do you want to rank for?

The keywords you decide to go after will determine how much free traffic you get, how many new customers you can get, and how much that traffic will be worth to you in terms of revenue and profits.

When deciding on which keywords to target in your SEO strategy, there are several issues to consider.

Search Volume

How many people are using that search term? More people searching means more traffic is available from that keyword. The more searches there are, the better.

In Chart #1 below, the keyword ‘affordable furniture’ gets more monthly searches than ‘furniture online’ and for this reason would be a better choice.

Ranking Difficulty

The competition attempting to rank for some keywords can be fierce! For small businesses, attempting to organically rank for certain keywords can be a losing battle. It will take too long and be too costly. And even then, it might be impossible. If a small insurance company could rank for the search term ‘insurance’, that would be great, however, it is not likely. Better to go after keywords that are easier and perhaps even more lucrative.

For example, ‘insurance company in Burbank’ would be far easier and likely produce more paying customers than the word ‘insurance’ alone.

In Chart #1 below, the keyword ‘affordable furniture’ has a difficulty score of 23, while ‘furniture online’ is rated as 62 (more difficult). The projected difficulty of ranking for a particular keyword must be taken into consideration when deciding if you want to target that keyword for your online store.

Commercial Intent and Opportunity

Ask yourself, do people with money to spend use this keyword? Are people searching with the intention to make a purchase? Remember, people with absolutely no intent to buy (i.e. job seekers) might use a keyword with lots of search volume, but those searches are not of much value to you.

Try to find keywords that clearly indicate a willingness to buy, keywords that have a particular search intent. For example, ‘Plumbing company’ is better than ‘how to fix a plumbing leak’.

In Chart #1 below, ‘free furniture’ is far less desirable than ‘affordable furniture’.

Step 2 – Website Structure and Onpage Optimization

Before buying SEO services you should plan for SEO marketing of your website. This includes the menu and URL structure, the page names, and the content on those pages. Once you have the structure right, the rest is much easier.

You should focus on ranking each page for one primary keyword or phrase. Here’s why: The primary keyword is targeted using visible or hidden elements on the page, such as;

• Page URL
• H1 tag (hidden code)
• Meta title (hidden code)

Focusing on a single phrase or keyword in the above items gives you a better chance of ranking well. So it is crucial you make a decision on what that primary keyword should be.

It is possible to rank a page for more than one keyword, and it is fine to plan a family of related keywords on a single page. This is what good on-page optimization should be, just be sure to avoid keyword stuffing so search engines won’t mark your site as spam.

For example, you could place the following keywords on one page:

• affordable furniture
• furniture deals
• furniture on a budget

By utilizing H2 or H3 tags (multiple instances are allowed), structured snippets, and related images, you could rank that same webpage for these keywords as well.

But your primary keyword must always remain your strategic focus, and this will keep your SEO marketing efforts focused and therefore more effective in getting organic search traffic.

Once you have the page structure and website content planned out by your SEO company, you can then go to work on the hidden components of the search engine optimization process. This includes;

• Meta tags, meta titles, and meta descriptions
• H1, H2, and H3 tags
• Social tags, including open graph and card markup
• Structured snippets

Step 3 – Link Building

Search engine rankings are affected by how many links are pointing to your web pages so this is something you should not take lightly. No successful SEO campaigns worked without a decent link-building process in place.

Link building is the process of creating links on other, high-authority websites, with those links directed back to specific pages on your site. There was a time when this website (studentmarketing.ca) did not rank for the keyword “Marketing Agency”. Then we got a backlink on Forbes.com and shortly after, started receiving hundreds of hits per day from that phrase alone.

External links pointing to your site must be built on highly respected websites to gain maximum impact. But not just that. The content on those third-party sites must also be relevant to your own site (topical trust flow).

The process of link building can easily consume several hours per day. If you are on a limited budget, let your SEO company know that you need to put a cap on how much time is invested in the link-building process, so your SEO consultant can focus on the highest-value targets first.

Each link is different and we try to offer as much variety as possible to our clients from links on niche-related sites to social media signals and online directories. We adjust our strategies based on Google’s algorithm and their most recent Google updates to ensure the effectiveness of our offered marketing strategy.

Step 4 – Create New Content

Google likes it when new content is added to your website and it positively influences the whole SEO process. For this reason, it is most efficient to coordinate your social media work with your SEO services campaign. Just make sure that you are only adding relevant content.

The best social media campaigns require the ongoing development of new posts to your social accounts. If you plan it right (and you should), that same content can be added to your website and used as SEO fodder. The relationship between content development and ranking high in search engines is a foundation for understanding SEO.

Your blog is also another source of new content. In general, the more words you have on your site, the more words that search engines will have indexed you for, and you have a better chance of ranking for keywords that are on your website than for those which are not. This is the very essence of content marketing.

Step 5 – Monitor your Ranking Progress

Your SEO expert will provide you with periodic ranking reports, so you can watch the progress over time. Don’t expect miracles in the first week of any affordable SEO campaign. It takes time to build authority and establish your presence in the eyes of Google. But if the work is consistent, even modest SEO services can make a noticeable difference.

We offer an SEO audit to help you identify any areas of improvement. You can stay ahead of the competition by monitoring your ranking progress and making sure you always have the best SEO strategy to attract organic traffic.

Get answers to your questions about SEO services for small businesses or on how to purchase search engine optimization services from us today. Give the Student Marketing Agency Services a call or send us an email. We’d love to hear from you.

Additional SEO Services: Google Maps Business Listings Optimization

Aside from on site SEO optimization, technical SEO, content marketing, and off-page SEO, we can also help you improve your local rankings through other SEO services like Google My Business and our local SEO services. Student Marketing Agency is the best way to get your business on Google Maps!

Our expert SEO team will optimize your business listing so that it appears at the top of local search results for your area so you can get more website traffic. This is perfect for local businesses who want to get qualified traffic near their store or company location.

Being listed on Google Maps is a great way to show potential customers that you’re a credible business. Let us help you take advantage of this free marketing opportunity today by availing of our Local Business SEO service.

How Can You Top These Search Engines With Student Marketing Agency?

Imagine what it would be like to have an endless flow of traffic coming to your website – all from being at the top of Google search results. It’s definitely possible, and we can make it happen for you. All you need to do is contact us and let us know what kind of SEO services you’re interested in from keyword research to link building and on-page SEO.

Not only will our services help you improve your website’s ranking, but we will also provide you with easy-to-understand reports that show how well we are doing and how much progress we have made. And our prices are very affordable compared to other SEO companies.

What Should I Do Next?

Wondering what to do next when it comes to your small business marketing?

You’re in luck! Student Marketing Agency is here to provide you with the best SEO services for small businesses. Our team of students, with a proven track record, are experienced in SEO and digital marketing and will help you rank higher in Google search results, so you can get more traffic and customers from the web.

Reach out to us for a free consultation today and let us show you how our SEO services providers can help your business grow!