Leadership

,…He leads a team that provides a wide range of online marketing services to small and medium-sized enterprises (SMEs) across North America. Notably, SMA partners with MarketingEducation.org to offer practical marketing solutions while providing students with valuable hands-on experience.

This unique partnership allows SMA to cater to a diverse clientele base, ranging from solo entrepreneurs to large corporations, typically serving 300-400 clients at any time, with over four thousand tasks completed. In his role as President, Hannu directly engages with clients to ensure their satisfaction, address any issues that arise, and maintain the company’s strong reputation.

Prior to joining SMA, Hannu held various senior marketing positions where he spearheaded major strategic overhauls, significantly boosted sales figures, and optimized marketing spend. He skillfully managed teams of social media content developers, data analysts, PPC managers, and marketing specialists. Under his leadership, these teams crafted customized campaigns that effectively blended social media, search engine marketing (SEM), and email marketing. Hannu’s work consistently resulted in expanded organic traffic, reduced ad costs, and improved customer engagement.

One of Hannu’s key strengths lies in his ability to break down complex marketing concepts and communicate them clearly and effectively. This allows clients to readily understand and connect with the strategies his team implements. Furthermore, his talent for bridging the gap between marketing ideas and client perspectives often transforms potential conflicts into opportunities for growth and collaborative success.

Throughout his career, Hannu has been driven by a passion for innovative marketing strategies, clear communication, and fostering collaborative growth. He continues to create impactful marketing solutions that resonate with target audiences and deliver tangible results.

As busy as Hannu, is being the president of Student Marketing Agency, he never hesitates to find the time to encourage any staff who need support, encouragement, or just an ear. This is why everyone loves him so much and why he is irreplaceable!

…In addition to her extensive marketing background, Melanie has cultivated a niche as a Professional Book Reviewer over the past decade, establishing fruitful partnerships with numerous Authors and Publishing houses.

Currently serving as Production Manager and a Senior Instructor, Melanie plays a pivotal role in guiding new students, overseeing billing and administrative functions, and contributing to the training of Marketing Managers and Instructors. Her multifaceted experience and dedication to mentoring make her an indispensable asset in shaping the next generation of marketing professionals.

Melanie is known for her extraordinary patience with everyone, her genuine care for both clients and students, and her hilarious sense of humor!

…earned him the respect and admiration of his colleagues.

…Moses is proficient in HTML5/CSS3, jQuery, WIX, DIVI, and WordPress functions, facilitating excellent communication with the coding department.

Beloved by all staff, Moses is known for his professional manner, kind communication, and unwavering commitment to every project he touches. We are incredibly fortunate to have him lead our student designers.

…Vitor holds a marketing degree and is certified by both Hubspot Marketing Academy and Meta, ensuring his strategies are grounded in data and industry best practices.

We are so grateful to have Victor. He is another team member who is beloved by all, simply because he is kind, honest, and genuinely passionate about what he does.

…Her leadership fosters a team culture of excellence and staying ahead of the curve in design and technology trends, ensuring exceptional results. She is the glue to a great website, and a steady hand at the helm! We are lucky to have her.